into thin air?

Fudge! I maybe, sorta, mighta been right (about something?! It's about time, but why oh why this!) It's pretty much official... the aircare line is history. At least at your local Target!

This weekend I noticed at one of my nearby Targets that the pill refills were not only sold out, but the stickers on the shelves had been removed and other aircare items had been placed there to take up the extra space. "Hmm..." I thought to myself, "not good! Not good at all!" I attempted another try at prying anymore information about the aircare line out of method's mouth (which aircare wise, has become the equivalent of Fort Knox. Seriously.) Their response was pretty much a "no comment." Ha ha! So, with that in mind, I just decided to wait and see. (But I'm so impatient! I must know now! I have no life, so throw me a bone here, ok? Or, I could just get a life. Eh, that's probably way too hard. Just throw me a bone. That'll do.)

Well, tonight I ran into Target (again?! Don't even go there) and upon entering the aircare line, my heart sunk. The ENTIRE line - clearanced. Well, almost the entire line. Oddly enough, the aroma rings were not clearanced. What the heck is that all about? I can't imagine they sell more aroma rings than every other aircare item to result in Target still carrying them?! Curiouser and curiouser...

So, it looks like I was right. The line is clearanced. Which at least in Target terms for this current version, is the same as discontinued. Lavender + lemongrass. Sweet water. Vanilla apple. - Run, buy, while they're still here! Meanwhile, here are my thoughts.

+

There are three options here, as far as I can tell.

+ Option A. The line is done for. History. Over and out. Neither here, nor there. MIA4EVER. method has just decided to drop the aircare line and be done with it. But, here are the weird things. 1) Target didn't discontinue the aroma rings? Hmm, part of a new line? But why keep these particular scents in the aroma rings, when they didn't in the pills? 2) I'm gonna confess something, given what's happend here I think it's safe for me to do so now. Whenever I'd ask about the line at method, I'd get a "I'd stock up on my favorite aircare products if I were you!" Translation: discontinued! But wait, there's more...

+ Option B. A brand spankin' new aircare line is about to debut! Why not keep the pills then? Well, they want to sell the new scents (and here's hoping they still HAVE the pills, or I will cry scream yell and murder! Well, maybe not murder... but it'll be close!) so they're clearancing off the old ones. But wait... 1) Target isn't clearancing the aroma rings, in the same scents. Even if they came out in new scents, wouldn't they also clearance these current versions if they're doing it to the pills? Gah. And but 2) Many advocates who have called method and asked straight up about the aircare line were told "the aircare line is here to stay. No worries!" But wait, what? You told me to stock up? Is someone just lying? method doesn't lie! Lying is so ungreen! (Right?) Unless... stock up (on the old stuff) but don't worry about the line (cause there will be new stuff!) Whew! Or...

+ Option C. Target is only going to carry the aroma rings. And that's it. No new line. method will still maintain the aircare line, and you'll be able to buy small amounts of it in places like Lowe's (who currently carries them, though not to the extent that Target does.) You'll also be able to buy them on method's online store (though we all know that would cost us a small fortune, so poo poo on that one.)

+

Now, what do YOU think? Will you miss the current aircare line? Do you think another one is on the way? My only other reasoning for thinking we MIGHT be seeing a new one is simply method's tight lips on this. I have never in all my years conversing with method felt so locked out of what was going on with a product line of theirs. I mean, what is the point? If you tell people it's being discontinued, it shouldn't hurt sales; in fact it might help them cause people will go and stock up before it's gone. And if you tell them there is a new line, people will still stock up on the old stuff AND be excited for the new stuff. But I'm thinking maybe, MAYBE we'll be seeing a new line and method's just being really hush hush about this one 'til the big debut!

Either way, we should know in mere weeks. Once Target finally pulls the remaining aircare product from the shelves, and puts them on the endcaps (like they always do).. and we find out just what they put in it's place? Hmm...