I get that people are mad! (Wow, do I get that!) But besides wanting an apology (and boy, do they want that, as well!) I think many advocates are taking it a tad too far with the "I'll never buy method products again!" arguments. I mean, people, and companies, make mistakes. One possibly tasteless ad does not mean their products now suck. method had no real intention of causing this type of uproar. It'll be curious to see how this all ends up (an apology? A redesign of the people against dirty/bill page? Who knows!) But one thing is for sure, from what I've seen online so far, this ad is already infamous! I doubt we'll be seeing any additional video advertising from method for a very long time (unforunately.)
PS - "shiny suds" is the sixth most popular keyword search on method lust right now!
UPDATE Sadly, from method's official people against dirty blog:
"We received a lot of feedback about our “Shiny Suds” video.
"We understand the concerns associated with our video and have removed it from YouTube and all other controlled sources. This includes pulling the video and its corresponding comments from our blog. We are all for healthy debate, even when it’s not in favor of method, but when individual contributors begin personally attacking each other, we feel our blog’s purpose becomes unproductive.
Here at method, we are a group of women and men who care about our planet, but first and foremost about people. The purpose of this campaign was to raise awareness for transparency in cleaning product ingredients, to which we remain committed. It was not at all our intent to offend or promote any form of harassment.
We continue to learn, and we appreciate the fact that you took the time to reach out to us."
So method recently debuted their brand new "ad", promoting their support for the Household Product Labeling Acts of 2009 bill to lots of cheering and excitement! And then... the bubble burst, and the backlash hit. Comments have popped up on their official people against dirty blog; as well as on their Facebook page, with statements including:
"When did Method become pro-humiliating women sexually? Do you not understand that your target market is women, not frat boys? Why do you find the sexual harassment and humiliation of women so hilarious and such a selling point?"
"Disgusting. I am so, so deeply repulsed by this advertisement. Did you not consider the implications of an image of a woman frantically scrubbing in a shower to erase the feeling of having her space invaded? Did this strike you as funny? How do you think this makes women feel? You just lost a lifelong Method customer, one with a mouth so big that you're about to lose a hundred more. Think."
"You have lost another longtime customer. I will no longer support a brand which has so little regard for women in general and obviously has no idea who their target audience is."
"Huh. I wonder if Method would be okay with commercials that happily depict other forms of illegal activity, such as carjacking, mugging, shoplifting, or slashing someone's tires. Probably not, which makes it interesting that they find illegal activity okay when it comes to sexual harassment, spying and threats."
"I'm really bummed. I love your products and I pretty much use them exclusively for home cleaning. Now I need to find another product to fill the void that will be left, as I can no longer purchase your products. While I agree with your premise that chemicals should be disclosed on the label and the website, I find your execution offensive and downright disgusting. For the record, I have a great sense of humor. Your ad victimizing the woman in the shower just isn't funny. At all. Did you stop to consider for a second that many in your target audience have been raped? Or that women undergo the kinds of comments and humiliation depicted in your ad on a daily basis? That your ad could be deeply, deeply hurtful and offensive? I didn't think so.
When I wrote to you earlier this week, I said that the only thing that would get my business back was a full apology and acknowledgment that your ad was offensive and wrong. Instead I got the canned response I clearly asked you not to send me in my note, telling me I just don't get the humor. I will not be buying Method products in the future, and I will be returning several unopened containers to the store. Judging by the other comments on this post, I'm not alone."
...And it goes on, and on, and on, and...
So, what do you think?
What's your take? Honestly, I think everyone is so "PC" these days, we just sit around waiting for something to make us angry, so we can complain about it. And I mean everyone. You really can't do anything without someone wanting to make a fuss. But do you think method crossed the line here, or is everyone just getting way too upset for no reason? Comment away!