greener by design

Watch this great video from GreenBiz.com focusing on, well, I'll let them explain it!

"At its core, green product design is less about “greening up” than rethinking product design, manufacturing, and delivery systems. Meet Angela Nahikian from Steelcase, Adam Lowry from Method, and others from leading companies who have integrated their innovation and environmental goals in a way that not only is creating new business value, but is delighting customers and employees alike."

So sit down in a comfy chair, grab a tasty beverage, and hit play (cause it's 48 minutes long!) (Thanks to methodtweet!)