Tuesday, April 27, 2010
Wow! So check this one out! Apparently Clorox® has sent method a cease-and-desist order concerning the use of an image of a daisy (yes, a daisy! As in the flower! Not even an iconic rendering of said daisy, but more so, simply the daisy!) So in true method style, they've built a grassroots website focusing on the fact that the daisy does indeed, belong to Mother Nature, and not Clorox® or method!
The site starts out: "hi there! our friends at Clorox® sent us a friendly note claming that the use of any yellow daisy imagery is an infringement of their trademark. considering mother nature designed the daisy, not Clorox®, we have a hunch she would object. what do you think?"
One interesting note is the fact that method used this advertising image early in their brand debut. - While Clorox® GreenWorks didn't even debut until 2008. Seems like the cease-and-desist should possibly be the other way around? Is this simply another case of "Big Business Bullying?"
Check out the entire votedaisy.com website here, vote for your choice, and read the Clorox® letter they received. Interesting to say the least! What do you think?
Just in! The New York Times has picked up on the daisy battle!