pink is the new back

(...and yes, it's supposed to say back, not black. Get it? You will... just a bit more... oh, and there it is!)

So after three days of teases, method did their big product re-introduction reveal! And it was none other than... limited edition pink grapefruit dish soap! method says:

"get out the good china. pink grapefruit dish soap is BACK! we know that many of you have sorely missed your zesty sink partner. some even said that dishwashing almost wasn’t worth doing anymore. we thought of you with your dishes piled up, unable to gather enthusiasm for anything else, and it sort of broke our hearts.

so we brought it back and made it even better. the biodegradable formula and fragrance you love now comes in a handy pump bottle for easier washing up. all is right in the world of grease-fighting.

it’s here as a limited edition, but if it’s as big a hit as we anticipate, it’s likely to be granted permanent status. look for it online at soap.com now and on shelves at your local Target at the beginning of August. it will be rolling out to other online retailers soon thereafter."

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I'm pretty surprised it's limited edition, and I'd bet money it'll become permanent. Though, uh, I bet money the big reveal would be auto care, too, now didn't I? I guess I'm broke!

So, what do you think? Excited? Underwhelmed? Facebook comments ranges wildly from:

"Yay!!!! LOVE this scent." and "Thank you!!!! ♥" to "I thought it was going to be a new product. Not a new scent that we had months ago. There was no reason to drum up so much anticipation."

Honestly, three days of teases for one product return (and it wasn't really a product, but more so a scent) might have been a tad much. But at the same time, many people (method lust included) were screaming for a new line, when method had used the word "product" the entire time. So let's go with 50/50 blame on over excitement, shall we?

So, will you be picking up some pink grapefruit dish soap?

green tease!

Tease #3 Looks like method might be getting a bit tired of the zillions of posters on their Facebook page begging, pleading, and praying that Monday's big reveal is the return of aircare (which they obviously need to bring back! Because, uh, zillions of posters on their Facebook page have been begging, pleading, and praying for it!) Today's tease is:

"people against dirty: we're re-introducing something you love and have been asking us for. the big reveal will be on monday, so we're gonna keep you guessing 'til then. clue #3: it's not aircare."

Yeah, rinse and repeat. It's gonna be car care, lusters! Oh, and my favorite comment from the teasers so far: (directed to method) "I bet now you wish it was aircare!" Zing! (Cause of the zillions of... oh, you know!)

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Tease #2 Today method issued the following tease:

"people against dirty: we're re-introducing something you love and have been asking us for. the big reveal will be on monday, so we're gonna keep you guessing 'til then. clue #2: both Rihanna and this product have ties to Barbados."

What's a famous Barbados tourist destination? None other than the Sea Flower Cave (also known as the Animal Flower Cave.) And what would one of the original scents in the method Vroom car care line be? Why none other than... sea flower! Wow, it'd be great if they brought this scent back, it was amazing (my favorite in the car care line.)

So far, I've still got my betting money down! What do you think? (Other than I need to get a life, I realize that...)

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Tease #1 Things have been mighty quiet around these here parts, now haven't they? Well, that's all about to change! method made a whole bunch oh' advocates giddy with excitement when they slipped us this naughty little tease today:

"people against dirty: we're re-introducing something you love and have been asking us for. the big reveal will be on monday, so we're gonna keep you guessing 'til then. clue #1: this product first debuted in 2005."

Of course people are begging for it to be aircare (and I'm included in that bunch! In fact, I'm down on my knees this very moment praying to the Green Gods!) But alas, you're ole' method lust buddy and pal here decided I just had to do a little research into this! I mean, for shame on me if I didn't, right? This blog is called method lust, after all, not method eh it's alright, or method "It's me, not you"! (Actually, at this point, it should be called method stalking! Oh, man, I should have thought that up at the very beginning! Ha!)

Guess what I've found out? Aircare - so 2006. Pish posh. Now, now... candles were around even before 2005 (before they became part of the aircare line.) So, it could be candles, but nah, I'm not betting any money on that horse. My strong guess is (drum roll, please!) car care! The method vroom (Target) brand debuted... in 2005! May, 2005 to be exact. Well, possibly April, but let's not split hairs here, ok? So that's my educated guess! method's left me out in the dark on this one, so I'm again just guessing here, but I'd put a whole bunch of money down on this! Like, Vegas style money, baby!

Whatever it may be, looks like we'll all know come Monday! (Only 116 hours or so to go! Let the countdown begin!) Thoughts?

get-'n-gone!

UPDATE Seems sea minerals surface spray is also on clearance at Target! So grab some of that, too!...

Head on over to your local Target right now to find clearance deals on method's stainless steel for real, and lavender cedar 25 load products! Target is probably just clearancing out the lavender cedar 25 load, while retaining the 50 load bottles. But I'd look forward to a reformulated stainless steel cleaner to hit store shelves soon! I'm making a guess here (I've been doing that a lot lately!) but that's my official thought!

Until then, though, grab the deals before they're gone!

sneak peek - the method method

Guess what, squeaky green fans? method co-founders Eric Ryan and Adam Lowry have a brand new book hitting store (and e-reader!) shelves in September! (You've still got your snazzy copy of their first book squeaky green: the method guide to detoxing your home, I hope!) So I thought I'd give you a quick sneak peek at the new cover (above) to the method method, as well as a bit about the book (which, if I don't end up on the cutting room floor, Ha!, will also include a case study on none other than the ole' method lust blog! Yay!) Details include:

Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.

Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including:

+ Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals.

+ Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share.

+ Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them.

The Method Method is an irreverent, candid, firsthand case study. Readers will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.

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Will you be picking up a copy? (You know you want one!) Look for it online and in stores September 15, 2011!

byoc?

Wowzers! I've been mulling over this very idea for quite some time now! In fact, I've had many friends (you all know who you are, too!) make fun of me with lines like "so you did remember to bring your Tupperware to the restaurant, right? No stryofoam for you!" with a wink and a nudge. But honestly, this is one thing I've never really been able to do. Oh oh oh! This could be my 2011 eco-challenge! Oh oh oh! Hmm... and the wheels they start a spinnin'! The idea is taking a reusable container to restaurants with you! - BYOC (bring your own container!) And Takeout Without is leading the way!

Now, I'd see this more so as an "after you've eaten at a restaurant and have leftovers to bring home" kind of thing. I'm not sure how you'd do this with a situation like calling in takeout? "Hold on, I'll stop by and bring you some Glad ware, and then I'll come back to pick up the food a little later!" But for leftovers, this would work great! It's just the same ole' "what will people at the restaurant/the waiter/waitress/friends I'm dining with/chef/my grandmother/God think of me bringing along a container for my leftovers? Will I embarrass myself?!" Well, God would love the idea! He's all for the planet, don't you know!

Wait a minute, though. That's the exact same thought process I once had towards reusable bags! Or telling my friends and family I no longer use paper towels! And I've moved way past any of those uncomfortable feelings. You don't like my reusable bag? Well, suck my five fingered fist of plastic bag freedom! No paper towels in the house make you sad? Get out and don't come back! No, not even for Christmas! In fact, especially not even for Christmas! (I'm working on my anger issues, ok?) So this might be just as easy! Don't like me pulling out my reusable takeout container in the restaurant? Put'em up! We're gonna fight! Steak knives and broken wine glasses for weapons! (Still working on those anger issues. It's only been like two sentences, what did you expect from me, an anger-free miracle?! Cause it ain't gonna happen, mister! You hear me! Oh no, wait, not again... count to ten, count to ten.)

So check this out from Takeout Without's website:

"Say no to unnecessary packaging. Fill your stomach. Not the landfill.

It takes approximately 20 seconds to put our food into take out containers. Convenient? No, it's actually inconvenient since the packaging can remain in our landfills forever, causing continued damage to us and our world. The American population tosses out enough paper bags and plastic cups, forks and spoons every year to circle the equator 300 times. TakeOutWithOut exists to help you to fill your stomach, not the landfill.

Our actions can be powerful! Every little bit counts. We can't aim for perfection, but we can aim for improvement by saying NO to unnecessary packaging and even toting our own reusables. TakeOutWithOut - enjoy your food, save your money, improve your health and help our planet!"

For all the details, go here! What do you think of this idea? Lust it? Hate it? Have you done this? Ever got into a fight with someone and used steak knives and broken wine glasses? (If so, who won, and do you still have both of your eyes?) Let method lust know what you think of Takeout Without! Could this be your 2011 eco-challenge?

0 + 0 = 0

What do you think about the United State's first ever (cause the Europeans already beat us to it! - No surprise there!) zero waste no packaging grocery store, In.gredients? Thoughts? Would you give this a try?

big deal!

Do you like a deal? Cause I like a deal! And have I got a deal for you! Right now (only until June 25th! My birthday! They knew. They really knew! I knew they knew!) for every three method products you purchase (and this includes hand wash, dish soap, spray cleaner, and other products) you get one method product free (most of the selected deal items in the stores are around $2.99 each!) That's right, by three, get one free! It sounds like right now is the perfect time to stock up on your favorite method goodies!

And if that wasn't enough, Target also has a really weird "deal" going on with method's body wash at the moment. Many advocates have mentioned that their local Targets have clearanced out the method body wash; and it appears, at least from what I've been told, even method isn't entirely sure what's going on, but there are still around 800 Target stores that carry the body wash. My local Targets still have them on their shelves, and this past week they did something that even made me do a double take. They changed the refresh mint and sea minerals body wash to a new permanent price of $3.48! - Not on clearance, not temporary. But what's even more out there, the waterflower body wash still has the old $4.99 price. So don't even ask, I have no clue, but if you still see method body wash on your Target shelves, it might be a great time to also snatch some up to stash away for a showery day!

holiday tease

I don't know about you, but I'm just about over these mid-ninety degree days! Summer has barely begun, and my air conditioner has already let me know it can't keep up! So you know what, my thoughts are floating off to snow! And holidays! And Santa Claus! Cause it's never too early to start thinking about Christmas and the holidays, right? Of course not! And even method has gotten in on the fun, posting this interesting little tease over on their Facebook discussion page:

"dear lovers of mint,
stay tuned for holiday 2011.

love, method"

Ohh, do they have me excited! I'm already dreaming of the possibilities! (Though I pray to my minty Gods above that it's not simply method bringing back peppermint vanilla again. I lust you method, but please give us some exciting new holiday scents this year!)

So cross your fingers, tap your snow boots together, and dream mint filled holiday dreams (even if it is only June!) Well, unless you don't like mint (which I've discovered there are actually a few of you out there, and honestly, you're not right. There is something seriously wrong with you. No, really. Like, seek medical and mental attention immediately, ok. I'm just sayin'... not right.)