method luster Stephen sent me in this photo of his Target discovery! Looks like the new laundry bottle/lighthouse fabric softener has started to hit the shelves! Here's a pic of their new fresh air 50-load fabric softener (which appears to be just as concentrated as the new laundry detergent! 4 pumps = 1 load/50 loads!! Let me know when you start seeing them at a Target near you! Thanks, Stephen!