Wednesday, February 6, 2008

method goes 100%

Check this out! Via Colleen Reilly on method home's website: "method is now using bottles made of 100% post-consumer recycled content! You’ve heard the term “cradle to grave,” right? In marketing-speak, it refers to the importance of getting consumers hooked on your brand while they’re young so they’ll remain loyal to you over the course of their lifetime. And hey, that’s something we aspire to, although not in a creepy way. Environmentally speaking, however, “cradle to grave” refers to the life cycle of a product, from manufacture (“cradle”) to disposal (“grave”). Putting our bottles and other packaging back into circulation has always been important to us, which is why we encourage all you people against dirty to recycle every scrap of it.

“Cradle to cradle” is even better: new, identical products created from recycled ones. So we’re thrilled to announce that we’re moving to 100% post-consumer recycled (PCR) PET (polyethylene terephthalate – “#1” plastics) for nearly all our bottles this year, starting with our cleaning products. We’re the first company in the US to do this for custom designed (i.e., non stock) bottles, so you’ll have to excuse us for patting ourselves on the back for a minute. What we’re up against is pretty daunting. Even though PET is the most-recycled type of plastic, more than 4 billion tons of it ended up in US landfills in 2006; only 23.5% of it was recycled. Expanded recycling programs are having an impact in many communities, but we’re still throwing way too much of the stuff away, while demand continues to accelerate.

This is where using recycled bottles can make a real difference. Recycling plastic containers into new products saves about 50 percent of the energy used to make the same product from new material. And that’s just cleaner – for us, for our kids, for the planet... Keep recycling!" Great news! I'm a recyling fiend (well, I try as much as I personally can!), and you'll be hearing more about recyling and such from me soon.

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