Tuesday, February 26, 2008

scrub a dub-dub

UPDATE New product image added to this article

More news pertaining to the new Lil' Bowl Blu and Le Scrub bathroom items coming in March from method! (From the method home site, by Colleen Reilly:)

"Here’s a quiz: What has historically been the top-requested new product among method advocates?

Wait for it … wait for it …

If you guessed “toilet bowl cleaner,” pat yourself on the back. It was a tough one to crack, so we’re very excited to introduce you to Lil’ Bowl Blu.

Mainstream toilet bowl cleaners usually include phosphoric and/or sulfuric acid. Those will definitely eat up nasty stuff in your toilet, but with equally nasty results. Phosphates in our water contribute to the growth of algae, which in turn depletes oxygen levels, killing our water-dwelling pals. And sulfuric acid – well, that’s battery acid. Enough said.

Lil’ Bowl Blu uses lactic acid, which is found naturally in the body, as the cleaning agent. As a result, it’s many times less acidic than conventional toilet bowl cleaners, and by our figuring that’s many times better for you, your bowl and the planet. Combined with xanthum gum, a natural thickener commonly found in salad dressing and ice cream, it hangs onto your toilet and busts up tough stains.

Lil’ Bowl Blu’s partner in the fight against dirty, Le Scrub, rounds out our yummy eucalyptus mint-smelling spa bathroom collection. It uses milled marble as a natural abrasive and purified clay and xanthum gum as thickeners, and it’s safe on ceramic tile, grout, stainless steel, and formica. Use it when you need a bit of muscle for tough stains, soap scum and grime.

And of course, in addition to getting the job done in our non-toxic clean kind of way, this duo looks and smells great. When we launched the omop last year, we had hundreds of people tell us that we’d actually made it fun to clean the floor. We can’t wait for them to call back and say that it’s just as fun now to clean the bowl and scrub the tub. Now that would be a breakthrough!

Look for the newest additions to the method spa bathroom collection in stores in March – and on our web site in April – and let us know what you think!"

Are you as excited as I am? (Ok, well, maybe you're not. That's probably a good thing, trust me on that one...) I'll let you know when I see them in the stores!

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