Friday, June 13, 2008

method's personal care packaging

Rider Thompson over on Sustainable Is Good continues his look into the new method personal care line (it's weird to say new when discussing the latest personal care line, as a new-new one is due in a few short months!) His focus is on the great "quilted" packaging:

"San Francisco-based Method's new natural personal care collection features packaging that gives the line its own unique identity.

The collection consists of three products: body wash, creamy hand wash and a body bar.

The collection's hand and body wash are packaged in #2 HDPE plastic bottles which feature a quilted pattern design. The square quilted pattern is also present in the body bar.

The quilted design holds the line together visually making it easily identifiable on store shelves and in consumers minds.

The packaging was designed in-house by Method's own design team.

“The quilted look for the natural moisturizing personal care line is designed to connote the soft moisturizing formula within the bottles,” said Method's Rachel Goldberg.

“The designer also considered the existing décor of bathrooms, which are usually tiled. They were designed to be decorative but in a subtle, sophisticated way.”

The hand wash packaging is square and features an easily removable label allowing consumers to have the packaging blend in with their own home environment

Method's Director of Marketing, Katie Molinari told Sustainable is Good the removable label was purposely incorporated into the creamy hand wash packaging. “We don't believe that a logo needs to, or should be, a prominent feature in a home care product,” said Molinari.

“We design our products for the home and treat them as accessories to compliment someone's personal style. We hope people will recognize Method products by their unique design rather than a logo or label.”

When the label is removed the packaging is only distinguishable as a Method product by an embossed “m” on the side of the bottle.

Molinari added the body wash packaging is made from 25% recycled HDPE plastic.

Sustainable is Good was unable to obtain information from Method on who is producing the packaging. A previous incarnation of Method's body wash was produced by Amcor."

Rider also recently wrote up a short piece on the new body wash, from the same line. Thanks Rider!

I'm sorta curious about this line. I'm wondering if it will remain, after the new Marine Naturals line makes it's debut this fall (I've heard in August.) Or is this line simply a stop-gap between bloq, and the new line? Time will tell!

PS - I've noticed something interesting on the method home site. It APPEARS that the white tea scent might be discontinued. The creamy hand wash is no longer available on their site in white tea (unless it's missing in error); but also, if you select by scents, olive leaf and almond flower highlight; but white tea shows nothing when you select that scent. I'll let you know when I learn more.

4 comments:

Nathan Aaron said...

PS - Thanks Kristin!

Quill said...

Oh dear, I hope they're not discontinuing the white tea. It seems like every time I find a bodywash/lotion scent I love it gets discontinued. The last one was the St. Ives vanilla. Gone, alas, gone... The white tea smells so delicious and I just bought a big bottle of the bodywash (despite a price that made me wince a bit).

Netta said...

If that is the case then everyone needs to go to their local Target and stock up.

Florence Carole said...

Method has also converted three of its U.S. products to 100% post consumer recycled polyethylene terephthalate (rPET) bottles. This represents the first 100% post consumer recycled (PCR) applications in the US for household cleaning products.

personal care

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