Monday, May 5, 2008

manic mommies

Over on Manic Mommies you'll find a great post (I know, I'm always saying they're all great! But hey, it's because they are! Get used to the greatness here on method lust! As Tony The Tiger would say... well, YOU know!) as they discuss getting asked to host a private party for the Detox Boston campaign!

"method + liquid muse = fun
Last night Kristin and I hosted the most fabulous party at the temporary method store on Boston's hip and fashionable Newbury Street. As many readers of this blog (and listeners of the podcast) know, I am a huge fan of the method brand. So when I was approached by method's PR agency about hosting a private party as part of their two-week detox Boston program, it didn't take long for me to say "yes."

Method is certainly not unique in wanting to reach moms. Every week we are approached by companies looking for love from the influential mom market. Because I work in PR for a living, I am always interested in learning what others are doing in this not-so-new media space. So whether it's a trip to Disney for mom bloggers, or a private party for method, I view every one of these opportunities through two different lenses—as the executive producer of Manic Mommies and as the principal of a small public relations agency...

...OK, so back to method. What's interesting about method's approach is it's almost the antithesis of marketing. Yes, our party was in the method store. But it was in a space behind the retail shop. It actually looked more like a hip urban loft than a place where you could buy cleaning products. The theme of the party was "sustainable sips" as created by Natalie Bovis-Nelsen, a.k.a. The Liquid Muse. Together with our friends we learned how to mix delicious cocktails using organic wines and spirits, fresh fruits and vegetables, raw sugar and agave syrup.

Wait, doesn't method make cleaning products?

Yes, they do. Green cleaning products, to be exact. The company also promotes a green lifestyle. Because let's face it, if you are going to rid your home of toxic chemicals, you best include that two-gallon jug of sweet and sour mix left over from last summer's BBQ.

So soft was the sell that at one point my friend Carrie asked, "Are they going to talk about the cleaning products?"

You can download their podcast from iTunes. It features Earth Day 2008, green tips, and the method Detox Boston party!

No comments:

Related Posts with Thumbnails